Approach
Before creating any content strategies the first step is to truly understand your customer. What are their needs and wants? How does their mind shift during the buying journey?
CONTENT
Content is everything and anything your audiences engages with. It crosses all boundaries and channels. It needs a consistent strategy and careful attention to detail. Your content should reflect the brand but more importantly it should be answering the questions of your audience.
DEVELOP A CONTENT STRATEGY THAT CAPTURES THE ATTENTION OF YOUR CUSTOMERS
Content strategies are an extension of your business and brand. To deliver compelling strategies it’s crucial that we live and breath the brand just like you. That’s why we request brand inductions, store or site visits and regularly working from your offices.
Data Led
By utilising multiple sources of data we can inform and create strategic hubs of content which are catered to your audiences’ needs
Optimisation
With content in place we can begin to test how your audiences engage with it. What devices are they using? what are the demographics, time of the day they are active and much more. The goal is to continuously improve the customer experience.
Integration
With a data led content strategy in place, it’s critical to ensure that the messaging and approach is rolled out across all marketing channels and platforms.
"The team constantly delivers incredible strategic advice, customer service and campaign delivery."