Approach
Paid Search has an insurmountable potential for marketers. We break it down by coupling fantastic fundamentals with advanced data & audience driven techniques.
PAID SEARCH
In the ever-changing landscape of search there is one thing that will forever remain constant: intent. The most critical strategy, whether you’re offering a product or service, should always include being there when someone needs you. Paid search is your siren in the silence, it’s your banner rippling in the wind, your lighthouse on a dark and stormy night.
ALL YOU NEED TO DO IS PUT YOUR MESSAGE IN A BOTTLE, WE’LL MAKE SURE IT FINDS ITS WAY HOME.
Over the years paid search continues to evolve. Modern practice endorses the winning combination of best practice structure with the latest data driven optimisation and audience segmentation techniques.
Fantastic Fundamentals
Without a solid structure, reliable best practice and logical naming conventions you’re not going to get very far. REBEL takes extra care to ensure your account is bullet proof for years to come no matter who’s running the show.
Data & Technology
Technology and data go hand in hand to our approach. Being truly data driven requires the right approach to technology. We’ll guide you through what’s right for you and help you avoid the ‘tech for tech sake’ pitfalls!
Audience Segmentation
As the search landscape has evolved, the ability to understand who’s behind search terms has become more and more advanced. Today if you’re not using a matrix of audience segmentation techniques, you’re likely to be showing ads to the wrong people.
"They have demonstrated considerable technical expertise, as well as being able to translate that into what that means for us as a business in real terms."