The Silent Struggle: Confronting the Stress of Targets

The toll of target setting might be deeper than you think.

I’ve had heart-wrenching conversations, with people breaking down over the phone, overwhelmed, anxious, and scared. And it’s not just anyone—it’s folks from all walks of professional life, from clients to CEOs, marketing directors to execs.

In the cutthroat world of digital marketing, the pressure is relentless. We’re in a league where every move we make gets dissected under the microscope of KPIs and data points. And to add salt to the wound, these metrics often get analyzed by folks who might not fully grasp their nuances. Sadly, these very numbers can turn into weapons, pointing fingers and assigning blame.

But the real pain stems from a mismatch of expectations.

Every business, no matter the industry, sets targets in some shape or form. In digital marketing, we often get handed lofty goals from the top, and even with a more nuanced approach, biases and blind spots tend to creep in.

This is the harsh reality for 99% of us.

Setting targets means signing up for a year-long rollercoaster where your entire life hangs in the balance.

Those heart-wrenching calls—the ones where you can hear the desperation in their voices—are often tied directly to business performance. So, it’s worth questioning the process.

Are you just nodding along to those numbers? Maybe you’re huddling with your team or comparing notes with your agency?

But here’s the brutal truth: all these methods come with their own biases.

Everyone involved has skin in the game, with a vested interest in what those numbers should look like.

For real clarity, you need an outsider’s perspective. Someone who’s not sweating bullets over hitting those targets.

Why Unbiased Evaluation is Key

Objectivity: Third parties bring a fresh view, without the pressure to hit targets.

Fair Assessment: They judge performance without bias, cutting down on favoritism or unfair expectations.

Feedback Galore: Their insights help tweak targets and strategies, pushing for constant improvement.

Less Stress: Impartial evaluation can ease the burden of targets, fostering a healthier work environment.

Taking a step back with impartial, third-party analysis can be the difference between a year of tears and misery and one filled with triumph, accomplishment, and mental peace.

What They Say

About Us

“REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.”

Charlotte Rowlson STH

“Rebel feel like an extension to the business and are quick to respond, help with any last minute changes. They are strategic in planning and help deliver our targets/goals.”

Anna Ferguson Joma Jewellery & Katie Loxton

“What stands out about working with REBEL is their responsiveness, expertise, and collaborative approach. They’re quick to respond to inquiries and always keep us updated on ongoing projects. Their team’s specialised knowledge in areas like PPC and SEO has been instrumental in our campaigns’ success. We work closely together, and they ensure that their strategies align perfectly with our goals, making the collaboration both productive and enjoyable.”

Cherise Cupid Pax8

“I was having trouble with transferring from another agency and they helped me through that tricky process, guided me at each step and made it easy to do exactly what I needed to do. As I am new to paid search, the team made it very easy for me to understand how it all works, which is not something my previous agency did. They are also highly efficient and quick to respond to my emails. I look forward to continuing my partnership with them.”

Misha Agarwal Clarion Events

“We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.”

Jonathan Griffiths Marketing Director, Sports Travel and Hospitality Group (STH)
Recommended Rating
9.6Out of 10

Value Of Money


On Time


On Budget


Client Services


Creativity & Innovation




Strategic Thinking