Approach
We break organic search into four section in which we’ve cheekily dubbed the DNA of SEO. It’s simple but effective while remembering your customers are human beings on the other side of the screen.
SEO
Search Engine Optimisation (SEO) has the potential to be one of the most rewarding channels in your marketing mix. Sometimes we even ask ourselves does ‘SEO’ really do the channel justice and a description anymore. You’ll see below that we split modern day SEO best pracitce into four core areas, Technical, Audience Engagement, Audience Acquisition & Measurement. While the technical part can be arguably silo’d the real difference is going to come from integrating your efforts behind a data driven content strategy.
OUR OBJECTIVE IS TO TURN YOU AND YOUR TEAM INTO SEO ROCKSTARS
Also a quick note on delivering the above, for us success comes from our tried and tested partnership approach. Expect a pro-active, brave and challenging team of experts that will quite literally be an extension of your team.
Technical
Guys, if it’s for a robot, spider or some omnipresent SEO god we class it as ‘technical’. You know, we’re talking about the kind of stuff that the general population doesn’t want to read – coding, java script, page speed, site maps and all that lovely stuff!
Audience Engagement
If a user can read it, it matters for SEO. It’s that simple. Content strategy, taxonomy, page titles, meta description… you know all the juicy bits. We work with you and your teams to get that perfect balance between user experience, branding & SEO best practice.
Audience Acquisition
Let’s get one thing straight, if you build links for the purpose of links you’ll end up in trouble. It’s easy to avoid this by ensuring all your efforts form part of an integrated content strategy. Then it’s just a matter of getting the great content in front of the right audiences.
Measurement
Just like all channels, measurement is crucial to success. It provides strategy and direction but with SEO it’s often an afterthought as it’s not as straight forward as PPC or Email. That’s where we come in, we help you setup a SEO measurement that actually makes sense!
"Rebel are supporting us with the transition of our website’s SEO equity, and in up-skilling our team to bring paid search in house. "