Delivering a global SEM strategy for Vivobarefoot

In the ever-evolving digital landscape, Vivobarefoot, a pioneer in minimalist footwear, sought to not just navigate but dominate the Pay-Per-Click (PPC) advertising channel. Their ambition was clear: transform PPC from a mere line item into a powerhouse of profitability and efficiency, all while casting their digital net across the globe.

Objective

The mission was twofold. Firstly, to elevate PPC to a profitable marketing channel marked by unprecedented efficiency. Secondly, to broaden their digital footprint internationally, targeting North America (NA), Europe (EU), and the rest of the world (ROW) with precision and impact

The Plan

REBEL, armed with a dedicated and specialized PPC team, was tasked with steering Vivobarefoot’s digital ship through uncharted waters. The strategy? A robust, best-in-class combined search approach that not only leveraged the strengths of traditional search engines like Google and Bing but also embraced the vast, untapped potential of Amazon.

Tactics Unleashed

Global Expansion with a Local Touch

The campaign’s reach was ambitious, spanning the UK and North America while also unfurling across worldwide markets, including Germany, France, Spain, and an additional 12 countries. This global expansion was underpinned by a crucial strategy: the integration of native language speakers. This ensured that every campaign resonated deeply with its intended audience, breaking down language barriers and fostering a genuine connection with the brand.

Multi-Platform Mastery

At the heart of the strategy was a versatile approach to PPC management. By harnessing the unique strengths of Google, Bing, and Amazon, the campaign was able to capture a wide spectrum of consumers across different stages of the buying journey. Each platform was meticulously chosen for its relevance to the target audience, ensuring maximum visibility and engagement.

The Outcome: Triumph on All Fronts

The results spoke volumes. Vivobarefoot witnessed a staggering 35% increase in PPC revenue year-over-year (YoY), a testament to the campaign’s effectiveness and the strategic prowess of the dedicated PPC team. What’s more, the campaign didn’t just meet its target Return On Ad Spend (ROAS); it exceeded expectations by a remarkable 31%.

Conclusion

Vivobarefoot’s journey with REBEL’s PPC campaign is a masterclass in digital marketing excellence. By marrying strategic foresight with tactical expertise, and a deep understanding of global markets with local nuances, Vivobarefoot not only achieved its ambitious objectives but also set a new benchmark for PPC efficiency and profitability. This case study stands as a beacon for brands aiming to harness the full potential of digital marketing, demonstrating the transformative power of a well-crafted PPC strategy.