Case Studies

Delivering a global SEM strategy for Vivobarefoot

In the ever-evolving digital landscape, Vivobarefoot, a pioneer in minimalist footwear, sought to not just navigate but dominate the Pay-Per-Click (PPC) advertising channel. Their ambition was clear: transform PPC from a mere line item into a powerhouse of profitability and efficiency, all while casting their digital net across the globe.


The mission was twofold. Firstly, to elevate PPC to a profitable marketing channel marked by unprecedented efficiency. Secondly, to broaden their digital footprint internationally, targeting North America (NA), Europe (EU), and the rest of the world (ROW) with precision and impact

The Plan

REBEL, armed with a dedicated and specialized PPC team, was tasked with steering Vivobarefoot’s digital ship through uncharted waters. The strategy? A robust, best-in-class combined search approach that not only leveraged the strengths of traditional search engines like Google and Bing but also embraced the vast, untapped potential of Amazon.

Tactics Unleashed

Global Expansion with a Local Touch

The campaign’s reach was ambitious, spanning the UK and North America while also unfurling across worldwide markets, including Germany, France, Spain, and an additional 12 countries. This global expansion was underpinned by a crucial strategy: the integration of native language speakers. This ensured that every campaign resonated deeply with its intended audience, breaking down language barriers and fostering a genuine connection with the brand.

Multi-Platform Mastery

At the heart of the strategy was a versatile approach to PPC management. By harnessing the unique strengths of Google, Bing, and Amazon, the campaign was able to capture a wide spectrum of consumers across different stages of the buying journey. Each platform was meticulously chosen for its relevance to the target audience, ensuring maximum visibility and engagement.

The Outcome: Triumph on All Fronts

The results spoke volumes. Vivobarefoot witnessed a staggering 35% increase in PPC revenue year-over-year (YoY), a testament to the campaign’s effectiveness and the strategic prowess of the dedicated PPC team. What’s more, the campaign didn’t just meet its target Return On Ad Spend (ROAS); it exceeded expectations by a remarkable 31%.


Vivobarefoot’s journey with REBEL’s PPC campaign is a masterclass in digital marketing excellence. By marrying strategic foresight with tactical expertise, and a deep understanding of global markets with local nuances, Vivobarefoot not only achieved its ambitious objectives but also set a new benchmark for PPC efficiency and profitability. This case study stands as a beacon for brands aiming to harness the full potential of digital marketing, demonstrating the transformative power of a well-crafted PPC strategy.

What They Say

About Us

“REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.”

Charlotte Rowlson STH

“Rebel feel like an extension to the business and are quick to respond, help with any last minute changes. They are strategic in planning and help deliver our targets/goals.”

Anna Ferguson Joma Jewellery & Katie Loxton

“What stands out about working with REBEL is their responsiveness, expertise, and collaborative approach. They’re quick to respond to inquiries and always keep us updated on ongoing projects. Their team’s specialised knowledge in areas like PPC and SEO has been instrumental in our campaigns’ success. We work closely together, and they ensure that their strategies align perfectly with our goals, making the collaboration both productive and enjoyable.”

Cherise Cupid Pax8

“I was having trouble with transferring from another agency and they helped me through that tricky process, guided me at each step and made it easy to do exactly what I needed to do. As I am new to paid search, the team made it very easy for me to understand how it all works, which is not something my previous agency did. They are also highly efficient and quick to respond to my emails. I look forward to continuing my partnership with them.”

Misha Agarwal Clarion Events

“We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.”

Jonathan Griffiths Marketing Director, Sports Travel and Hospitality Group (STH)
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