Hobbycraft Site Migration

Hobbycraft is a beloved British retail brand that has been fuelling creativity and igniting artistic passions since its inception. With a vast array of art and craft supplies, their delightful stores and website caters to both seasoned crafters and novices alike. From colourful yarns and fabrics to paints, brushes, and DIY kits, Hobbycraft offers an extensive range of high-quality products that inspire the artist within.

The Challenge

When Hobbycraft decided to leap onto a new eCommerce stage, they knew this wasn’t just a move; it was a full-blown evolution. They called in the big guns for SEO backup to ensure this digital migration was smoother than a fresh jar of mod podge. The aim? To dodge the dips and set the stage for a future where organic growth knows no bounds.

The REBEL Playbook

Here’s how we rocked the boat, REBEL style, keeping risks low and gains high:

• Site Deep-Dive: We tore through the current site like a kid in a craft shop, sizing up everything from the main attractions to the hidden gems, all to pump up the SEO juice and make the user journey a joyride.
• Tech Genius: Laid down the law with onsite technical SEO specs that would make a coder weep with joy. We were in the trenches with the devs, crafting a digital masterpiece that’s nothing short of “best in class.”
• URL Kung Fu: Managed the URL migration with the precision of a scrapbooker on a mission, ensuring every domain switch and redirect was as clean as a freshly cut cardstock.
• Launch Day Legends: We didn’t just support on D-day; we were the first responders, checking the pulse of the live site, ready to jump on any hiccup.

The Victory Lap

What can we say? Hobbycraft’s digital rebirth was a masterpiece. Zero losses, all gains, with a future as bright and bold as their craftiest glitter bomb. Organic growth is not just a goal; it’s the new normal.