Case Studies

Hobbycraft Site Migration

Hobbycraft is a beloved British retail brand that has been fuelling creativity and igniting artistic passions since its inception. With a vast array of art and craft supplies, their delightful stores and website caters to both seasoned crafters and novices alike. From colourful yarns and fabrics to paints, brushes, and DIY kits, Hobbycraft offers an extensive range of high-quality products that inspire the artist within.

The Challenge

When Hobbycraft decided to leap onto a new eCommerce stage, they knew this wasn’t just a move; it was a full-blown evolution. They called in the big guns for SEO backup to ensure this digital migration was smoother than a fresh jar of mod podge. The aim? To dodge the dips and set the stage for a future where organic growth knows no bounds.

The REBEL Playbook

Here’s how we rocked the boat, REBEL style, keeping risks low and gains high:

  • Site Deep-Dive: We tore through the current site like a kid in a craft shop, sizing up everything from the main attractions to the hidden gems, all to pump up the SEO juice and make the user journey a joyride.
  • Tech Genius: Laid down the law with onsite technical SEO specs that would make a coder weep with joy. We were in the trenches with the devs, crafting a digital masterpiece that’s nothing short of “best in class.”
  • URL Kung Fu: Managed the URL migration with the precision of a scrapbooker on a mission, ensuring every domain switch and redirect was as clean as a freshly cut cardstock.
  • Launch Day Legends: We didn’t just support on D-day; we were the first responders, checking the pulse of the live site, ready to jump on any hiccup.

The Victory Lap

What can we say? Hobbycraft’s digital rebirth was a masterpiece. Zero losses, all gains, with a future as bright and bold as their craftiest glitter bomb. Organic growth is not just a goal; it’s the new normal.

What They Say

About Us

“REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.”

Charlotte Rowlson STH

“Rebel feel like an extension to the business and are quick to respond, help with any last minute changes. They are strategic in planning and help deliver our targets/goals.”

Anna Ferguson Joma Jewellery & Katie Loxton

“What stands out about working with REBEL is their responsiveness, expertise, and collaborative approach. They’re quick to respond to inquiries and always keep us updated on ongoing projects. Their team’s specialised knowledge in areas like PPC and SEO has been instrumental in our campaigns’ success. We work closely together, and they ensure that their strategies align perfectly with our goals, making the collaboration both productive and enjoyable.”

Cherise Cupid Pax8

“I was having trouble with transferring from another agency and they helped me through that tricky process, guided me at each step and made it easy to do exactly what I needed to do. As I am new to paid search, the team made it very easy for me to understand how it all works, which is not something my previous agency did. They are also highly efficient and quick to respond to my emails. I look forward to continuing my partnership with them.”

Misha Agarwal Clarion Events

“We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.”

Jonathan Griffiths Marketing Director, Sports Travel and Hospitality Group (STH)
Recommended Rating
9.6Out of 10

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