Case Studies

Phase Eight SEO Site Migration

Phase Eight is a renowned British retail brand that has captivated fashion enthusiasts since its inception. With an unwavering commitment to sophisticated and feminine styles, Phase Eight effortlessly blends timeless elegance with contemporary trends. Known for its exquisite designs, meticulous attention to detail, and high-quality fabrics, the brand offers a diverse range of clothing, including stunning dresses, chic separates, and stylish accessories. Whether you seek a show-stopping evening gown or a versatile everyday outfit, Phase Eight’s collections are tailored to empower women with confidence and grace, making it a go-to destination for those seeking a touch of timeless sophistication in their wardrobe.

The Mission

Phase Eight was on the prowl for some SEO ninjas to help move its online empire to a new eCommerce playground without losing its cool. The game plan? Keep the digital dazzle shining bright through the move and then crank up the volume for some serious organic growth. We’re talking about making sure Phase Eight stays on the radar, loud and clear, without skipping a beat.

The Game Plan

  • Deep-Dive Site Audit: Kicked off with a no-stone-unturned checkup of the old site to spot the gold and the old.
  • Keyword and Content Mojo: Dug deep into the keyword treasure trove to find the gems that keep the clicks coming. Then whipped up a content strategy that’s all about hooking in those searches and making the user experience slicker than your average.
  • Tech Wizardry: Got down and dirty with the dev crew to make sure the new platform was born ready for SEO glory. Laid down the 301 magic to keep the link love flowing, zapped duplicate content into oblivion, and supercharged the site for speed and a mobile-first world.
  • Trial Run and QA: Ran the new beast through its paces to ensure it’s smooth sailing for users and search engines alike. Made sure every T was crossed for maximum search engine spotlight.
  • Eyes Everywhere: Planted tracking and monitoring gadgets all over to keep tabs on traffic, rankings, and all the vital signs as we shifted gears.
  • Keeping the Lines Open: Kept the chat flowing with everyone from marketing maestros to code connoisseurs, ensuring the whole crew was up to speed on SEO sorcery for the new digs.

The Result

Nailed it with a migration so slick, search engines didn’t even blink. Phase Eight kept its cool, no sweat, with the needle moving up just like it should. The new platform’s not just keeping up; it’s set to blow the doors off organic growth and make some serious digital waves.

What They Say

About Us

“REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.”

Charlotte Rowlson STH

“Rebel feel like an extension to the business and are quick to respond, help with any last minute changes. They are strategic in planning and help deliver our targets/goals.”

Anna Ferguson Joma Jewellery & Katie Loxton

“What stands out about working with REBEL is their responsiveness, expertise, and collaborative approach. They’re quick to respond to inquiries and always keep us updated on ongoing projects. Their team’s specialised knowledge in areas like PPC and SEO has been instrumental in our campaigns’ success. We work closely together, and they ensure that their strategies align perfectly with our goals, making the collaboration both productive and enjoyable.”

Cherise Cupid Pax8

“I was having trouble with transferring from another agency and they helped me through that tricky process, guided me at each step and made it easy to do exactly what I needed to do. As I am new to paid search, the team made it very easy for me to understand how it all works, which is not something my previous agency did. They are also highly efficient and quick to respond to my emails. I look forward to continuing my partnership with them.”

Misha Agarwal Clarion Events

“We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.”

Jonathan Griffiths Marketing Director, Sports Travel and Hospitality Group (STH)
Recommended Rating
9.6Out of 10

Value Of Money


On Time


On Budget


Client Services


Creativity & Innovation




Strategic Thinking